Contentessentially...

Contentessentially...

    A series of occasional articles on matters related to developing high quality web content, content management and content strategy.

  • The folly of the FAQ

    So-called "frequently asked questions" generally aren't! At best they are a poor substitute for well structured content. At worst they are questions the writer wishes someone would ask.

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  • Whose website is it, anyway?

    As a website owner you take a sense of pride in your website. You want it to be distinctive, reflect your own style, and generally be something you are proud of. But remember, it's not really your website!

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  • Letting go of SEO

    If you want people to be able to find your site on Google, Bing or any other search engine, you are best off forgetting about SEO. Here's why.

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  • The content management life cycle

    One of the most important tasks for any web manager is managing the content on your web site. The key to managing your content is understanding the content management life cycle.

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  • Web writing - why writing for the web matters

    You may have come across the expressions "web writing" or "writing for the web" and wondered why writing for the web is different to other types of writing. Here's why.

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  • It's all about the content!

    Content is the most important part of your website. People visit websites because they want something. Perhaps they want to find information on a subject of interest to them, maybe they want to buy something, or maybe they want to make a booking. They almost certainly don't visit sites to see how great they look, or what latest technology they use.

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